Changing lives one smile at a time as Baskin-Robbins bring back the smiles of children with cleft lip and cleft palate.
It’s been a year when Baskin-Robbins (BR) landed again here in the Philippines.
Part of celebration on their first anniversary and 70 years of birth in California in 1945 is also the inspiration of the BR 31 Smiles Project – a CSR campaign providing free cleft lip reconstructive surgery to 31 children in partnership with the renowned charitable foundation, Operation Smile.
BR 31 Smiles Project is a campaign intended to bring back the smiles of children with cleft lip and cleft palate through free reconstructive surgery, funded by Baskin-Robbins Philippines.
The number 31 is known for carrying 31 flavors of ice cream at any given time – one for every day of the month. The amount needed for the 31 surgeries was raised through various promotions at the store level as well as at special selling events.
One of the beneficiaries of the cleft lip surgery is Wivina ‘Vina’ Marie Maninang, age 5. Due to her cleft lip condition, Vina was unaccepted by other children in her community and was often bullied. Under the BR 31 Smiles Project, Vina was selected by Operation Smile to undergo free reconstructive surgery at Sta. Ana Hospital. Many have witnessed Vina’s touching story in the You tube video created by Baskin Robbins at the start of their campaign in June this year.
“Kitang-kita ko po ang malaking pagbabago sa aking anak na si Vina pagkatapos ng maoperahan sya,” shares Maritess Maninang, Vina’s mom. “Kung dati po na madalas syang umiyak sa akin kapag natutukso ng mga kalaro nya, ngayon po ay mas lumakas ang loob nya na harapin ang mga ito,” she adds.
Vina dreams of becoming a professional dancer someday. And now that she has been given a brand new smile, there is no stopping her from making this dream a reality.
“On behalf of Operation Smile, I would like to thank Baskin-Robbins for this wonderful project. Your ‘BR 31 Smiles Project’ has not only brought back the smiles of 31 children but also helped their families and restored the enthusiasm and happiness of these wonderful kids,” shares Anne Gonzales, vice chairman of Operation Smile Philippines.
The happiness doesn’t stop there.
Baskin-Robbins introduced also a delicious new lineup of indulgent Cookie Sundaes, premium Baskin-Robbins ice cream paired with warm, chewy cookies and topped with sundae toppings.
Starting October, guests can create indulgent sundaes customized to their liking by choosing from a selection of warm and chewy White Chunk Macadamia, Dark Chocolate Chunk and Double Fudge Cookies to serve with up to two of their favorite Baskin-Robbins ice cream flavors.
The Warm Cookie Ice Cream Sundae can be topped with hot fudge, praline caramel sauce, candy pieces, cookie pieces, whipped cream and cherries.
Telling you, it sooo sinful yet creamy and rich in taste when these cookie and ice cream come together.
Again, congratulations Basking-Robbins!
For more information, log on to www.baskinrobbins.ph.