A Campaign to Promote Filipino Values

Solane LPG launched a campaign that advocates positive Filipino values and emphasizes the importance of  family.

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Drawing inspiration from the popular Filipino expression, which in English means, “That’s how it should be… Rightly so,” ISLA LPG launches the “Dapat Lang” campaign — a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole.

The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity.

During the launch, I was fascinated that these values were displayed to recall those treasured values.

As part of the Dapat Lang campaign, they launch a new website, which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives.

The newly revamped site also features a blog that will serve as a way to communicate directly with its consumers, especially moms.

The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, and more.

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Other services they will be providing would be:

  • Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers.
  • Riders will conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money.
  • They will also perform the 7-Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection, and flame quality.
  • They will hold regular safety seminars for its customers as well as to various communities nationwide. 

This commitment to provide the best and safe product and service is, needless to say, reinforced with the launch of the company’s new advocacy campaign because as they say, “Kapag LPG, Dapat Lang Solane!”.

For more information, visit  www.solane.com.ph, and Facebook page, www.facebook.com/solane.ph.

Author: Jinkee Umali

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