Mega Prime Foods Inc. (MPFI), through its flagship brand Mega Sardines, honored the significant role of Filipino staple sardines as an affordable and nutritious go-to for Filipino families like us who love to eat it even in breakfast or merienda.
By taking a day of celebration and transforming it into a whole month of celebration this November, National Sardines Day is officially observed on November 24, MPFI spent the month with a series of on-ground events held in key regions, showcasing the beloved Filipino staple in creative, interactive ways.
The events were held on November 3, in Albay, covering the hardest-hit areas of Libon, Lapu-Lapu, and Taysan, where MPFI also provided essential relief support to families affected by Typhoon Kristine, further emphasizing its commitment to the community. Following Albay, events continued in Tuguegarao, where MPFI delivered similar relief efforts to support local families in need; November 15, at Mactan Shrine in Cebu; November 17, at Davao City Recreation Center in Davao; and November 24, at Market! Market! in Metro Manila.
National Sardines Day Celebration in Metro Manila
On the official National Sardines Day, MPFI held a grand celebration at the Market! Market! in Taguig, with a lineup of executing activities inspired by the classic Filipino Fiesta – Perya! Inspired by the lively, colorful tradition of town carnivals, the event created a festive “Peryahan sa Bayan” vibe that delighted attendees, much like a traveling carnival that brings joy and entertainment from one town to another.
The fiesta-themed celebration featured fun and interactive booths that engaged visitors of all ages. Attendees experience games, win prizes, and discover new ways to enjoy Mega Sardines products through a hands-on experience. The event also included a unique DIY bar, where participants could mix and match various ready-to-eat ingredients with Mega Sardines products to create their own flavorful combinations, showcasing the versatility of this Filipino staple.
Esteemed guests from MPFI Marvin Tiu Lim, brand ambassador Judy Ann Santos-Agoncillo, popular food content creator Ninong Ry, and well-loved YouTube personality Cong TV graced the event, joining the festivities and connecting with fans. Their presence highlighted MPFI’s ongoing commitment to nourishing Filipino households and strengthening community bonds.